Brand Refresh

Matte BLK partnered with Unilever to refresh Aromat's brand communication with a long-term strategy targeting modern consumers. We created a culturally relevant Brand Communication Idea (BCI) that positioned Aromat as a versatile, indispensable flavour enhancer.

The campaign showcased Aromat’s ability to elevate any meal, using conversational, pop-culture-driven scripts to connect with audiences.

OVERVIEW

Reinforced Aromat as a household staple in South Africa.
Increased brand perception and product usage.
Secured long-term equity and market leadership.