2024
Standard bank
Be #WalletWise
Campaign
Commissioned by Standard Bank, we were tasked with a bold mission: bring financial literacy to life for South Africans across all nine provinces. The insight? Smarter financial decisions begin with relatable, accessible conversations. Our job was to start them wherever people were.
We rolled out a year-long, through-the-line campaign across digital, radio, print (including braille), and physical activations. From townships to emakhaya, we turned complex financial topics into actionable lessons.
Every touchpoint from interactive community workshops to targeted social media content was crafted with inclusivity at the core.
OVERVIEW
4 million+ digital impressions
7.6 million media reach
150k+ activation leads
480k+ reached through community activations
20k+ leads captured
400+ SMEs engaged
2024
Standard bank
Be #WalletWise
Campaign
Commissioned by Standard Bank, we were tasked with a bold mission: bring financial literacy to life for South Africans across all nine provinces. The insight? Smarter financial decisions begin with relatable, accessible conversations. Our job was to start them wherever people were.
We rolled out a year-long, through-the-line campaign across digital, radio, print (including braille), and physical activations. From townships to emakhaya, we turned complex financial topics into actionable lessons.
Every touchpoint from interactive community workshops to targeted social media content was crafted with inclusivity at the core.
OVERVIEW
4 million+ digital impressions
7.6 million media reach
150k+ activation leads
480k+ reached through community activations
20k+ leads captured
400+ SMEs engaged